Summer might feel like it’s over but let’s skip the tears. In the digital advertising world it’s just the start of a new season. With users returning from beaches and holidays we’ve prepared a checklist for you: what to do this autumn in order to scale campaigns and capture demand.

Let’s break it down.

Refresh your landing pages

User behavior changes with the season. What converted in July may not perform the same in September, and here is why.

Context shifts. In summer people are often browsing on mobile while traveling, looking for quick entertainment or light offers. In autumn they return to offices and homes, where desktop traffic and longer attention spans grow.

Mindset changes. After holidays users are more focused on productivity, education, finances, shopping and less on casual browsing. Your landing pages should match this shift in priorities.

A simple refresh can directly improve how well you buy traffic and convert it inside any ad network.

 Activate smartCPM filter

Autumn also means the return of competition. Enabling smartCPM helps you automatically outbid competitors while keeping costs efficient.

What is smartCPM?
It’s a bidding model that adjusts your final cost down to the publisher’s minimum rate (if lower) while still keeping you in the auction. That way you pay less than your max bid whenever possible without losing impressions.
 

Example:

• Final bid: 1.3
• GEO base price: 0.6
• Quality score: Good (×1.2) → 0.72
• Publisher minimum: 1.0
• SmartCPM result: you pay 1.0 instead of 1.3.
   

So instead of wasting budget, smartCPM makes sure every impression is bought at the most efficient price available. For advertisers who buy traffic in an advertising network, this is a must-use feature.

 Prepare bigger budgets

September–November often bring higher activity and conversions. Make sure your daily and total campaign budgets are ready for increased spend.

Track how much you spend per day and calculate how much you need for the entire month. You can also set a balance reminder and we will send you an email notification once your account reaches the threshold you choose. This way you will not miss popunder traffic due to an empty balance right in the middle of the season.

 Diversify campaign types

Do not stick to just one format. Add skimmed traffic or banners alongside your popunder traffic campaigns. A diverse strategy helps reach users across different touchpoints and boosts performance. Keep in mind that our banner and native campaigns run on CPC, giving you more flexibility in testing and optimizing for clicks.

Working with a reliable ad network makes it easier to combine multiple formats and buy traffic effectively.

 Recheck your maximum bid

Traffic dynamics shift quickly. If your maximum bid was set in spring, it might be outdated now. Review market rates, analyze what competitors are paying, and adjust bids to stay competitive.

At the bottom of the campaign creation page you can check the current maximum bid for your selected demand sources. Set your bid even higher and you will secure the maximum amount of popunder traffic and the very first impressions.

 Update your white and blacklists

If your targeting lists were built before summer, it is time to revisit them. Clean out underperforming placements and add fresh ones.

Summer brings changes not only to offers but also to publisher sites. Traffic volumes shift during holiday months and the number of monthly visitors can drop or grow depending on the GEO and season. That is why it is worth reviewing all sites again and making sure your campaigns run only where performance is stable.

The right advertising network provides tools to keep these lists updated, saving you time while making your popunder traffic perform better.

 Analyze GEO performance

Autumn does not affect all regions equally. Some GEOs ramp up earlier, others later. Check your analytics, identify rising opportunities, and reallocate spend accordingly.

It is also worth thinking about seasonality in a simple way. Who is still on vacation and in which countries summer is not really over yet. Understanding when people go back to school or work helps predict where traffic will grow first.

And one more thing. Have you checked which countries updated their regulations on September 1st. Staying compliant with new laws is just as important as finding fresh GEO opportunities.

This is where a trusted advertising network can guide you through compliance while still giving you full access to buy traffic in key GEOs.

Calculate, prepare and optimize. That is the motto of autumn.

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