Blog
What can you buy with $100? Inflation of traffic costs is not a joke
A hundred dollars used to feel like a decent test budget. Just a couple of years ago, you could launch campaigns in a few GEOs, gather statistically significant data, and still have enough left for pizza. 🍕
How to Scale Campaigns When Buying Traffic Across Multiple Advertising Networks
Buying traffic from just one source often feels safe: fewer dashboards, fewer invoices, fewer unknowns. But if your goal is scaling (and as much as we’d love to be your one and only traffic supplier) we must admit that testing and working with a few sources is inevitable...
4 Smart Ways to Spend (and Win) with CPM
What is your bidding strategy when it comes to buying traffic on CPM❓
CPM or CPC? Choosing the Best Way to Buy Traffic
When planning an advertising campaign, one of the most important decisions is choosing the right payment model. Should you go with CPM, where you pay for impressions, or CPC, where you pay for clicks?
Not the end. Autumn traffic brings new opportunities.
Summer might feel like it’s over but let’s skip the tears. In the digital advertising world it’s just the start of a new season. With users returning from beaches and holidays we’ve prepared a checklist for you 🍁
The Pros and Cons of Buying Traffic via RTB, XML or JSON Feeds
When it comes to media buying, one of the ongoing debates is whether it makes sense to rely on RTB, XML or JSON feeds instead of direct placements...
Mobile vs Desktop Traffic: Who Wins the Game?
When we talk about traffic, it is not just about devices, it is about completely different user behaviors. Mobile and desktop traffic each have their own rules, values, and conversion patterns. Knowing the difference is crucial if you want your campaigns to hit the right audience at the right moment. 👇
The Chemistry Between You and the Traffic: How to Find the Right One
You know your product. Maybe you’ve built it yourself or worked with it long enough to understand its strengths, features, and audience. But when it comes to advertising, especially in a new ad network, the question always remains: where do I start?
How Close Are You to Getting Blocked? Know Your Chances
We’ve already shared several posts about compliance, covering what’s allowed and what’s not when you buy traffic through our advertising network.
Today we’re diving deeper into how to avoid alert activity and what steps you can take to minimize the risks, especially when working with popunder traffic. ⚠️
Back Button Hijack: Not With Our Traffic (Except Sometimes)
If you’ve been in the ad network game for a while, you’ve probably heard of Back Button Hijack. And if you’re running gambling offers, chances are you’ve considered using it.