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My Campaign or Your Traffic? The Eternal Dilemma
October 22, 2024

Have you ever wondered, 'What’s going on with the traffic or the site this month?' You’re not alone! Many clients share these concerns. Here’s a breakdown of the key factors that could be impacting your campaign or traffic flow when buying in an ad network.

✅ Bidding System  

ad network bidding system

Trafficshop advertising platform runs on a bidding system, meaning, traffic availability and popunder performance fluctuate depending on how many advertisers are bidding at a given time. Traffic isn't always constant because of changes in competition.

✅ External Publishers 

While we work with our own sites, we also buy traffic from a select list of publishers with premium placements who can make changes on their end without prior notification.

✅ RTB

rtb buy traffic in our ad network

This is simple: some other advertisers overbid you in our secondary system, which is programmatic (RTB, XML, JSON) within our ad network.

✅ Direct Campaign Feature

If you want more control, our Direct Campaign feature lets you buy traffic and capture almost 100% of it on a site. It gives you exclusivity but isn’t completely immune to external factors.

✅ Google Updates

buy traffic with no problem with google

Google’s updates occasionally affect how traffic flows, especially when new policies come out. We’ll dive deeper into these updates in future blog posts, but we’re constantly adjusting to stay compliant.

✅ Geo-Blocking

Sites can be geo-blocked if ads don’t comply with local regulations. This may reduce impressions in specific regions.

✅ Server Downtime

Sometimes, our servers may need to "lie down and rest" (yes, that’s how we like to put it). While rare, hardware issues can cause downtime ranging from a few hours to a few days.

✅ Data Glitches

Occasionally, database issues occur, like missing carrier or OS system data, which may affect campaign targeting and you traffic buying.

✅ Budget and Limits

filters in advertising network to buy traffic

You may simply have run out of budget or hit your daily campaign limits in the ad network, so check your settings to ensure your campaign is still active.

✅ Multiple Possible Reasons

There are many reasons for traffic disruptions. While we aim for seamless performance, sometimes it’s due to “general world error”—factors beyond our control. But rest assured, we’re here to help resolve any issues.
 

Our goal is to ensure smooth traffic flow and campaign performance. If you face any issues, contact our support team—we’re here to help! 


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