You can ask us this question in any language, and we'll give you an answer that won’t leave you dizzy from the usual sky-high rates you’re used to hearing from an advertising network. 
But let’s rewind a bit. Let’s break down what makes a rate low, medium, or high. And how exactly do we calculate that recommended rate you see at the end when setting up your campaign?

By the way, have you launched your first campaign yet? If not, no worries—here’s how you can nail down the perfect bid to get started.

How a Bid is Formed

Our system takes into account all the filters you set for your traffic demand—geo-targeting, traffic quality, interest in specific days of the week, system OS, and so on. It’s straightforward: the highest bidder gets the traffic.

But here’s where it gets a bit more interesting. Unlike other ad networks, our traffic doesn’t just stop there. It also feeds into our secondary system, which includes Programmatic options like XML, RTB JSON. This allows advertisers with different tech setups to jump into the traffic auctions as well.

Now, most buyers in this secondary system might have lower bids because the bid floor there is generally lower. But don’t get too comfortable—some partners might be more than happy to outbid you within your SSP accounts, meaning you could face some competition even when you think you’ve secured your spot.

💲 Do you have a niche product that requires a little extra attention?
Think of it like vegetarians paying more for their exclusive products—sometimes niche means a higher investment.

💲 Do you want your pop ads to only get first impressions?
Being the first ad a user sees is like catching their eye before anyone else has the chance to distract them.

💲 Do you want to buy more traffic volume than your direct competitor has?
There’s nothing sweeter than outpacing your competitors and watching them struggle to keep up.

💲 Do you want to be the direct and only traffic buyer on a specific site that works well for you?
Let’s be honest—you’ve always wanted all the traffic for yourself. Ask your manager how you can make this happen within our network. After all, who wouldn't sell you that exclusive spot?
 

Now let's take a closer look at specific bids for the top countries:

1️⃣ The US market is the leader when it comes to both demand and bid levels (if you don’t count Australia and New Zealand). But don’t worry—you don’t need to start with the highest bid. All our sites offer great traffic quality, so your initial bid doesn’t have to exceed $1.3 CPM for a general offer.

However, if your offer is niche, you might want to aim for a bid closer to $2 to ensure you’re reaching the right audience.

2️⃣ African markets have gained significant popularity due to the growing interest from the iGaming sector. 
Some countries will cost you as much as the US (not the entire continent, of course). However, since the volumes are not huge, you won’t need to allocate massive budgets. The average cost for these countries typically ranges between $1 to $2.

3️⃣ Have you ever seen LATAM going for $1 per 1,000 impressions? Neither have we!
Because here, the cost starts at just $0.6 per 2,000 eyes that viewed your ad. 

Now, back to the beginning: Do you need to choose the minimum, maximum, or recommended bid?

 Minimum

• When it's your first campaign and you're testing the waters, you want to ensure the traffic is real and understand potential discrepancies in statistics.
• This is a campaign with a blacklist you've already tested, but you’re not ready to give up on those sources just yet.
• You’re greedy and want to spend as little as possible.

 Maximum

• When you want to outshine your competitors and take over their impressions.
• When you've created a campaign with a whitelist and know you can afford to spend more on these sites.
• When you want to get our exclusive sites.
• When you're just a good person!

Recommended

• When something inside you is battling between going cheap and splurging, but you want to experience the best of both worlds.
• When you want to be on the safe side, balancing between being cost-effective and securing solid results.

Manual bid placement 

• When you want to customize your bid.
• When you know your budgets by cents. 
  * you can manually set any desired bid (above the minimum bid) by writing it in the orange box.

Whatever you choose, you’ll be winning anyway.

But if you’re still struggling to find the right number, please contact us—we’ll help you out. Just remember, good advice doesn’t come cheap... but it’s worth every penny!

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