Yes, we know many of you have been in advertising and marketing for years and can click on CPM and CPC rates with your eyes closed. But things are changing, and the younger generation is shaking things up. Trafficshop ad network is here to help you make sense of all the 'network jargon'!

 

🧡CPM (Cost Per Mille)

The fancy way of saying 'I’ll pay you for every 1,000 views.' It is also ideal if you want to increase your CTR while buying banners and native traffic.
Tip! You can check the exact CPM rate and the average volume you’ll receive during the campaign creation process.

🧡CTR (Click-Through Rate)

How many people clicked on your ad versus how many saw it? Think of it as a popularity contest for ads in the advertising network.
Tip! Add 8-10 different creatives for testing. After the campaign runs, keep only the ones with the highest CTR to optimize your results and improve engagement.

🧡Retargeting

The internet's version of 'Hey, remember that thing you looked at five times? Here it is again, just in case you forgot!' 
Tip! Trafficshop is working closely with UBIDEX, a unique toolkit for cookieless retargeting, and we’re happy to show you how both platforms can help with your retargeting strategies!

🧡Impressions

The number of times your ad is shown. It’s like a pop ad that keeps popping up, reminding you that your message is still out there!
Tip! When it comes to impressions, remember that the higher your CPM rate, the more impressions you will get!

🧡Funnel

This funnel refers to the process of turning curious browsers into paying customers within the advertising network. So, bring on the sales!

🧡Bounce Rate

When someone visits your site and leaves quickly, it results in a high bounce rate. Low bounce rates are the goal, especially when you want to buy or sell traffic effectively.

🧡Ad Spend

This refers to how much money you are willing to invest in your advertising efforts, including popunder ads.
Tip! Think about your monthly budget upfront and consult with your account manager.

🧡Ad Fatigue

This occurs when your audience becomes tired of seeing your ad repeatedly. Change it up before they start throwing virtual tomatoes!
Tip! Refresh your content every couple of months, especially when you buy loads of traffic and run multiple campaigns for the same GEO.
 

Not too difficult to remember, right? 
But follow us for more insights to understand the ins and outs of ad networks. It all starts with the simplest details—just like cooking; sometimes, a pinch of the right ingredient makes all the difference, unless you accidentally grab the salt instead of the sugar!