It’s not a secret that money, time and patience are the key ingredients of power.
In this article I want to break down why that’s true and how exactly it applies to traffic and performance inside any serious advertising network.
Let’s start from the beginning.
 

Money

Yes, you love money, we love it too. Our bidding system literally cannot function without it.
So it’s no surprise that if impressions or clicks don’t reach you, it’s simply because someone else paid more. And as you already know, we love money. Nothing personal, just business.
Your daily budgets also influence how much traffic you don’t receive. The system reads your filters and assumes you’re not that interested in buying traffic. So it sends everything to advertisers who don’t limit themselves and are ready to buy traffic heavily. 

We’re not saying you shouldn’t set limits at all. Otherwise you can easily burn a painful amount on the US or India GEOs. Better invest that money into testing other GEOs.
But setting five dollars a day and waiting for magic is not a strategy.
 

When it comes to money questions, the trickiest part is programmatic bidding: XML, RTB

It’s not entirely clear why everyone decided that traffic there should be cheaper. Probably due to years of buying closed domains and mountains of resold junk that costs nothing and has no value. But times change. Clients want the same quality of traffic there as in direct SSP campaigns, whether it’s popunder traffic or classic banner traffic.

The only problem is that many advertisers still haven’t adjusted their domain and redirect hygiene to make this possible.
Because of endless redirects, resell layers and zero quality control, expensive and actually good traffic simply cannot flow into programmatic by default.
But those who are willing to pay and maintain proper hygiene will get it easily by outbidding SSP and direct buyers and proving their setup is clean, even for premium pop traffic.
 

Money and the first impression

Your bid also affects which impression you get.
If you want your ad to appear first, you pay for it. The psychological term for this advantage is the primacy effect.

FOR THE PSY-LOVING GEEKS: The primacy effect is a cognitive phenomenon in which information presented first is remembered better and has a stronger influence on perception. It is part of the serial-position effect and occurs because early items receive deeper processing and are more likely to enter long-term memory.
 

Money is exclusivity

If you have the budget, we can offer you our exclusive feature that gives you up to 99% of all traffic from a specific website or even from a highly targeted segment of that site.
That means that under your filters, you will have zero competitors.
Only You will receive the users you want inside our ad network, designed for advertisers who value transparency and full control.

Sounds good, right? How much does it cost?
Well, that part is always discussed individually.
 

And in the next two articles we will break down what patience and time really mean when it comes to ad networks and traffic.
So yes, money can buy happiness. The happiness of seeing your conversions grow when you buy the right traffic and focus on the right advertising network.

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