What is your bidding strategy when it comes to buying traffic on CPM? If you are scared of burning cash by bidding too high or bidding too low and staying invisible to the ad network, then read this article as we have collected four useful ways to play the bidding game and get the most out of the popunder traffic and your campaigns.

 smartCPM

SmartCPM is the clever way to bid. Actually, one of the best, in our humble opinion. Instead of always paying your full bid, you set the maximum price you are willing to pay for the traffic, and the system automatically adjusts it down whenever possible.
It takes into account:

• The publisher’s minimum price
• The average market price for that GEO
• The quality score of the traffic

This way, you never overpay for popunder traffic, but you still stay competitive enough to win impressions. SmartCPM saves budget, keeps you visible, and helps you scale without burning cash.

 Direct Buy

This is where you go all in. Direct buy means taking over the whole placement, paying slightly above the highest bid, and leaving zero space for your competitors.

This is what we mean by direct buy and its best CPM. For example, if the traffic from site X performed the best for you and you want to be the only advertiser there, and we checked that the average bid for site X and the most relevant for your GEO is 1.4, then your direct campaign will cost you 1.5 CPM.

The best thing about it is that unlike the usual flat deals you find in some advertising networks, we will not charge you a month upfront or force you to keep the campaign for a month if it does not deliver results. You can pause the campaign at any time once you see that the general campaign was performing better.

 Minimum Bid

If you are running on a tight budget, the minimum bid is your survival kit. Sure, it is the lowest you can go, but it still gets you impressions. And in remnant popunder traffic, that minimum can actually become someone else’s maximum win.

Keep in mind that the ad network cannot guarantee the first or second impression when buying with the minimum bid, as it is still healthy competition and survival of the fittest.

However, you can always ask your manager whether the competition is heavy or not. Perhaps there are no high bidders on your filters, GEO and device, and the minimum bid will bring you the same traffic and first impression as the high one.

 Recommended Bid

This is the G spot of traffic.
 Our recommended bid is not just a random number. It is calculated based on:

• The popularity of the niche you are planning to buy
• The number of advertisers with similar demand
• Available traffic volume
• Historic performance data
   

In other words, it is the most cost efficient bid that maximizes your chances to win good quality traffic without overspending. And it is updated on a close to live basis.

Of course we would love you to buy at the highest bids, but we also understand that it does not always make sense to dedicate your budget to something that does not deliver the expected results.

So our only advice is to run an efficient test and find out which CPM bid strategy works best for you. And remember, a smart advertising network will always help you find the right balance between spend and performance.

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