Today’s advertising world is becoming increasingly personalized. Brands are striving to understand their customers down to the finest details, and targeting methods are getting more sophisticated. Two popular approaches—Carrier Offers and IP Targeting Offers—provided by ad networks—offer unique opportunities for advertisers.

When it comes to carrier offers, Trafficshop stands out by offering unique traffic types, including our rare skimmed traffic. This innovative approach uses blind redirects: users enter our site, click on a page, and seamlessly find themselves on your ads, which resemble the original site. This keeps users engaged and enhances conversion rates!

Skimmed traffic is a rare gem in the advertising network landscape, and we’re one of the few who can provide it. This has led to a bidding war among advertisers for carrier offers, with some willing to pay up to $30 for specific GEOs. If you want to maximize your results, this is the perfect time to buy traffic through our specialized options.

For those looking for precision, we also offer IP targeting, allowing you to target the exact users you want. Additionally, our popunder traffic options provide another effective way to reach your audience, but that is another article story.

So, What Are Carrier Offers?

Carrier offer is a type of marketing promotion designed to target users based on their mobile carrier. These offers involve partnerships between advertisers and mobile network providers, allowing brands to deliver tailored content, discounts, or services directly to users on specific networks. 

Carrier Offers give brands access to unique user data such as age, gender, location, and online behavior. 

“According to a study by Digital Commerce 360, more than 65% of mobile users actively engage with offers and promotions from their mobile carriers, making Carrier Offers a powerful marketing tool.”

IP Targeting: A Step Closer to Your Customer’s Home

IP Targeting Offers allow advertisers to ‘peek’ into households, delivering personalized ads based on users’ internet activity and geographic location.

While you might experience a smaller volume of traffic, as our database may not always align with yours, you gain the benefit of the highest targeting precision.

Pro Tip!
For a comprehensive test of carrier offers, Trafficshop advertising network recommends starting your campaigns with both carrier and IP filters. Since not all sites will align with these filters, this approach will help you gain a complete understanding of the overall picture. If you're looking to buy traffic effectively, utilizing both filters will enhance your targeting precision and improve your campaign outcomes.

As the digital landscape continues to evolve, mastering the art of targeting is not just an option—it's a necessity. After all, just like in dating, if you don’t know your target audience, you might end up swiping right on the wrong customers!

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