You know your product. Maybe you’ve built it yourself or worked with it long enough to understand its strengths, features, and audience. But when it comes to advertising, especially in a new ad network, the question always remains: where do I start?
This guide is here to help you choose the traffic that truly fits. Like in any good relationship, it’s all about compatibility. And yes, we’ll base it on Trafficshop's traffic types so you know what works and why.

 

Popunder Traffic. The most universal and reliable format

If you’re not sure where to begin, popunder is your safest plan. It fits almost every type of offer, from dating apps to car sales and magic pills, popunder traffic is just as magical as those pills. We’ve seen campaigns in every vertical perform well on this format. That’s because the user sees a full landing page, with no distractions and no pressure. They can explore your offer at their own pace, once they’re done with what they originally came for.

If you're planning to buy traffic that delivers consistently across multiple verticals, this is your go-to format. The key here is having a well-structured, honest landing page that communicates your value clearly. No misleading headlines, no scare tactics. Just a solid product and a clear message.

It’s even better if your product matches the theme of the publisher site, but that’s not a strict requirement. Popunder gives you enough space and time to explain the benefits, even if the user wasn’t originally searching for your type of offer. If your product is genuinely good, you’ll win that attention anyway. That’s one of the reasons advertisers keep returning to our advertising network when they need scalable, stable performance.

Skimmed Traffic. All about matching context and expectations

Skimmed traffic works differently. The user is redirected from a publisher’s site directly to your offer, so the transition must feel seamless. If the content of your landing page is too far from what the user was just reading, the bounce rate will spike immediately. You lose trust and you lose the click.

That’s why skimmed traffic requires a strong contextual match. If the user was browsing a more adult-orientated content and suddenly lands on a crypto wallet page, that’s a disconnect. But if your landing page stays in line with the original theme, say a dating offer after visiting a similar site, then the experience feels natural. The more the content matches, the higher your conversion rate will be.

When you buy traffic through an experienced ad network, you should always test skimmed traffic with care. It offers great value, but only if your funnel is aligned with the user's journey.

Banner and Native. Performance is in the creative

This is where visuals take the lead. When it comes to banner and native ads, your image is your hook. We’ve reviewed countless campaigns and the most successful ones always have something in common: relatable visuals. Users are more likely to click on faces that feel real and human, not on overly polished stock models with perfect lighting.

For example, in dating or iGaming campaigns, photos that show real people in natural situations consistently outperform the glossy, edited ones. It’s not about looking perfect, it’s about looking authentic. The user needs to feel like they could be that person or know that person.

Native and banner traffic require creativity and smart testing. Your ad competes for attention, so visuals and messaging must align with the tone of the site. You can easily test these formats on a CPC basis to see which of your creatives get the most clicks and adjust your strategy accordingly.

If you’re working with a performance-focused advertising network, take advantage of testing options to optimize campaigns fast. You can buy traffic in small volumes first, measure response, and scale only what works. That is how smart advertisers succeed inside any ad network.

In the end, the better your match between product and format, the stronger the performance. And the right advertising network will always help you find that perfect fit.

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