We always strive to explain the nuances of working with our ad network clearly and transparently. But sometimes, it’s easier said than done.

Yes, sometimes it feels downright impossible—but that’s a story for another day.

Here, we’ve gathered the most common examples of how challenging it can be to communicate the intricacies of traffic and campaigns—especially when it comes to popunder traffic and helping clients understand how to effectively buy traffic—and the amusing misunderstandings that happen along the way.

🗣 Me: "We provide exclusive access to premium popunder traffic through our own proprietary sites."
👂 Client: "Their traffic must be expensive and limited."
💬 Answer: "Exactly! We own and operate our own sites, which means we deliver high-quality popunder traffic that ensures better results. No reselling here – it’s all directly from us to you."

🗣 Me: "For optimal results, we recommend topping up enough for 1-2 weeks of consistent testing."
👂 Client: "They’re just trying to empty my wallet!"
💬 Answer: "Not at all! We aim to create a long-term, effective campaign for you, so you won’t need constant adjustments or extra costs."

🗣 Me: "Our targeting options include geo, device, and behavioral settings to ensure precision."
👂 Client: "This sounds way too complicated for me."
💬 Answer: "Don’t worry! We’ll guide you step-by-step and even suggest the best settings to simplify everything."

🗣 Me: "We offer dynamic CPM adjustments to keep your campaigns competitive."
👂 Client: "Dynamic pricing? That just means unpredictable costs."
💬 Answer: "Dynamic CPM ensures you stay ahead in auctions without overspending. It’s about efficiency, not surprises."

🗣 Me: "We suggest testing different traffic sources and running split campaigns to find the most effective ones."
👂 Client: "They just want me to spend more money on random tests!"
💬 Answer: "Not at all! Our advertising network focuses on helping you invest smartly by identifying what works best, so you don’t waste money on ineffective traffic in the long run. It’s all about helping you buy traffic that delivers real results."

🗣 Me: "We offer postback integration to track every conversion in real time."
👂 Client: "Sounds too technical. I’ll need to hire a developer."
💬 Answer: "Actually, it’s simple! We provide step-by-step instructions, and our team is always ready to help you set it up quickly, so you can effortlessly track and optimize the traffic you buy."

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