In the first part of our interview with Adspyglass Group, we at Trafficshop ad network discussed how to ensure traffic quality, prevent ad fraud, and balance user experience with campaign performance.

Now, we’ll talk about why traffic segmentation matters and how competition drives innovation in advertising.

Disclaimer: At first glance we might look like similar ad networks, but in reality our focus and technical approach differ. Trafficshop mainly works with advertisers, while Adspyglass focuses on publisher. Together we give a complete view of both sides of the market.

Our experts from both networks will share their professional insights on the following questions.

The experts: 

Darry — Sales Director, TrafficShop

Diana — Head of Marketplace, Adspyglass Group

Q: Why is traffic segmentation critical for campaign performance?
Diana: 
Segmentation delivers the best results when it’s guided by real data — especially conversion tracking. Instead of guessing which traffic performs, advertisers can clearly see which audiences, devices, or geos truly bring results.
With this data-driven approach, every decision becomes smarter. You can identify the sources that convert best, allocate budget where it matters most, and cut the segments that underperform. It’s not about reaching everyone — it’s about focusing on the audiences that actually drive value.

The process starts with splitting traffic by geo, device, or operating system to find the top converters. From there, domain and spot data help filter out weak sources and refine traffic quality even further. And once you know who’s interested, retargeting becomes a powerful tool to bring those users back and convert them on the second or third touchpoint.
When segmentation is built around conversions instead of assumptions, campaigns evolve into true ROI engines — maximizing both efficiency and long-term growth.

Darry:
Traffic segmentation is key to better campaign results because it lets you control performance at a granular level. The first test should be broad, covering all filters and domains to collect enough data.
After that, split your campaigns. Set higher bids for top-performing sites or feeds, especially in programmatic. At Trafficshop, you can use multiple landing pages within one campaign, but if one landing delivers most of the results, move it to a separate campaign and increase the bid there.
 

Q: What makes competition essential for innovation in advertising?
Diana:
Healthy competition isn’t about winning every bid — it’s the driving force that moves the entire advertising industry forward. When advertisers and publishers compete fairly, innovation follows naturally, and the overall quality of the ecosystem improves.
For publishers, this means higher fill rates and stronger CPMs as they connect with multiple demand sources. For advertisers, it opens access to premium placements and more precise targeting options. And for users, it creates a safer, more relevant, and far less intrusive ad experience.

Competition fuels progress — but to truly benefit from it, the industry needs reliable platforms to channel that energy in the right direction. That’s where solutions like Traforama and Adspyglass come in. They help both publishers and advertisers navigate a competitive landscape through transparent traffic distribution, smarter optimization tools, and stronger, more sustainable long-term results.

Darry:
Competitions are a great boost for the industry as a whole and across all its fronts, from technological improvements to cutting off what doesn’t work and what harms websites, advertisers, and users alike.
After all, the phrase “healthy competition” includes the word healthy. It allows only the strongest and cleanest companies to grow and prosper, while resources such as money and time are directed toward that growth. These resources then become the spark for creating new formats and setting new standards in the industry.
 

In the end, competition keeps us sharp, segmentation keeps us smart and collaboration keeps the whole industry moving forward.

More insights from Trafficshop, Adspyglass and Traforama can be found in the blogs on our websites.

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