Imagine getting the best results you’ve ever had, your lowest CPA ever, and being absolutely thrilled about it. But… your advertising network partner knows nothing about it. Why? Because you forgot to set up the postback. Or perhaps you weren’t quite sure what it was, even though everyone kept telling you how important it is.

Here’s a little reminder: a postback is when you POST (send, report) your conversions BACK (return, relay) to the advertising network. That’s it. The rest? Well, that’s called tracking.
And here’s why that matters.

 You’re not racing for conversions alone

Your manager can help you optimize, but they need to see what’s working. Without conversion data, we can see where your budget goes, but not what it brings back.
When you buy traffic, sharing your results gives your manager something to work with. With a postback in place, we can investigate performance together, identify promising sources and suggest adjustments based on your results.
 

Setup is easier than you think

Trafficshop works with a wide range of trackers, and many already include our setup templates. Choose Trafficshop, follow the instructions, and connect your conversion data.

Whether you’re running popunder traffic or testing another format, you already have two teams you can turn to for help with the setup: us and your tracking platform’s support team.
 

A domain doesn’t tell the whole story
A source brings conversions. Great. But which browsers, devices or operating systems are behind them?

If your reporting only breaks results down by domain, those details stay out of sight. Sending conversions back to Trafficshop lets us match them with the traffic data on our side and help you narrow down what’s worth buying. So the next time you buy traffic, you don’t have to treat every visit as equally valuable.
For popunder traffic, this means looking beyond the domain to understand which segments actually bring results.
 

Other advertisers’ conversions aren’t your strategy

“Can you just optimize my campaign using someone else’s conversions?”
Should we all split the tracker subscription too? 😉

Different offers, landing pages and funnels produce different results. A source that works for another advertiser may perform very differently for you, even if you both buy traffic from the same advertising network. Your own conversion data is what makes optimization relevant to your campaign.
 

Connected doesn’t always mean working

Before making decisions, check that your postback actually delivers conversions and attributes them correctly.

Missing conversions can make a promising source look useless. Duplicate conversions can make a weak one look profitable. Neither helps you spend smarter, whether you’re buying popunder traffic or any other format.

 

Running campaigns on Trafficshop? Set up your postback and let your manager know what you’re optimizing for. We’re in this race with you.

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