We done some investigation on how to run a successful Native campaign and would like to share that with you:   

- Use the widgets with photos rather than images in your creatives

- Use close up photos, mind the widget is scalable, the creative should look good even in smaller/bigger size

- Use picture which corresponds to the content

- Catch up people with negative words in Headlines rather than positive statements, unlike in normal advertising words “Never, nobody, worst” have more chances to attract user’s attention

- Question them and do call to action so that the users wanted to reply you back

- Use enough creatives, the best practices show 10-12 creatives give best results in the campaign

- Don’t neglect updating banners every now and then, fresh content is more important than you think

- Make sure you track creatives performance and optimize/update widgets accordingly

- Always run separate campaigns for mobile and desktop, they definitely have different response and require different approach

That being said, it's time to create a Native campaign

If you still need guidance on the set up, choice of channels, bids -

Trafficshop team is here to help you!